AI Insights · Timothy · April 2025
Top 5 Fashion Games on iOS in Mexico: Q1 2025
Discover the performance trends of the leading fashion games on iOS in Mexico during the first quarter of 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the fashion gaming category on iOS in Mexico demonstrated diverse trends across the top five applications. Data from Sensor Tower reveals intriguing insights into their downloads, revenue, and active user patterns.
Project Makeover by Magic Tavern, Inc. showed a steady decline in weekly downloads, starting from approximately 5K at the beginning of January to about 1.3K by the end of March. The weekly revenue peaked at around $17.2K in early January, gradually decreasing to $12.1K by the end of the quarter. Meanwhile, weekly active users fluctuated, starting at 64.3K and closing the quarter at 53.8K.
Covet Fashion: Dress Up Game from Crowdstar LLC experienced varied revenue trends, with a notable spike to $5.9K in early February before stabilizing around $346 by the end of March. Downloads began at 414 and fell to 148. Active users also saw a decline from 1.5K to 1.2K over the quarter.
Pocket Styler: Fashion Stars by Nordcurrent UAB displayed a downward trend in downloads, starting at 891 and ending at 85. Revenue remained relatively stable, averaging around $500 weekly, while active users decreased from 4K to about 1.7K.
Toca Boca Hair Salon 4 published by Piknik, maintained consistent download rates, averaging around 1.3K weekly. Revenue showed a slight decline, beginning at $856 and reducing to $392. Active users fluctuated, peaking at 4.9K at the start and closing at 3.5K.
Beauty Salon Games for Girls from Brainytrainee Ltd saw an increase in weekly downloads, starting at 844 and rising to 821. Revenue remained stable, averaging $500 weekly. Active users grew from 4.8K to 6.3K by the end of the quarter.
For more detailed insights and analysis, visit Sensor Tower.
